KALANGO

The world of African and Brazilian percussion has inspires with its unique drums, bells, and shakers, admired across countless journeys through these regions. This passion for Brazilian music led to the founding of KALANGO, a percussion shop dedicated to offering a selection that includes both renowned brands and unique, handcrafted items from small, authentic workshops discovered on frequent travels.

Client: Kalango
Website: kalango.com
Services: Branding, Illustration, Photography, UX Design, Video, Visuals

Studio photography

High-quality product photography is essential for a brand like KALANGO, as it showcases the unique craftsmanship and details of their percussion instruments.

In online sales, professional images are crucial because customers can’t physically experience the products. Clear, aesthetically pleasing photos convey textures, colors, and artistry authentically, building trust and positively influencing purchase decisions. Additionally, high-quality photography strengthens the brand’s image and reinforces KALANGO’s commitment to offering authentic, premium products rooted in Brazilian music culture.

Look &  Feel

Using images, illustrations and typography inspired by Brazilian Carnival, Afro, and Indigenous art styles brings authenticity and cultural richness to a brand.

It fosters a community connected by a shared appreciation for cultural heritage, making products feel deeply rooted in tradition and artistry, which resonates with customers who value authenticity and storytelling.

Pumpkin Orange

#EE7219

Selective Yellow

#FBB104

Gold

#FFD500

Indigo Dye

#0A4275

Blue (NCS)

#0085C8

Ruddy Blue

#69ACDF

Pumpkin Orange

#EE7219

Selective Yellow

#FBB104

Gold

#FFD500

Indigo Dye

#0A4275

Blue (NCS)

#0085C8

Ruddy Blue

#69ACDF

Promotion video

The video captures the vibrant spirit of Brazilian culture.

Every moment radiates joy, energy, and cultural richness, with clean, minimalistic typography enhancing each scene for an instantly clear message. The intro and outro feature the brand in a seamless animation, making the video a celebration of authentic Brazilian music and heritage that resonates with the community.

Deals & offers

Brazilian music culture and  the beauty and diversity of its instruments.

Through visuals for social media and newsletters, they highlight new arrivals, special offers, and unique finds, combining tradition and innovation to inspire musicians worldwide.

Sticker & Tokens

KALANGO uses them to share their passion for Brazilian percussion and connect with a wider community.

These stickers reflect the unique aesthetic of their instruments, serving as portable ambassadors of the brand beyond the music scene. By spreading awareness of traditional and innovative Brazilian music culture, the stickers help strengthen the sense of community among fans and inspire new interest in this vibrant musical heritage.