The goal for the Acid City Labs party series was to create a distinctive, easily recognizable symbol — bold, symmetrical, and iconic.
The design captures the essence of techno’s underground culture, with a sharp, almost industrial simplicity that makes it instantly identifiable in any environment. The visual language around this symbol playfully nods to the indulgent and rebellious nature of the music scene it represents, balancing irony and intensity.
Crucial to the brand’s presence are the dynamic visuals projected on walls during events, immersing partygoers in an atmosphere that syncs with the deep, pulsing beats of techno.
Equally important are the posters scattered across the city; these become urban markers, transforming public spaces into reminders of the next Acid City Labs experience. Bold, graphic, and unmistakable, these visuals not only draw people in but also reflect the raw energy and connection at the heart of the techno community.
