Branding of Okaiyê
Circular fingerprint
The fingerprint represents identity, uniqueness, and the lasting impact OKAIYÊ strives to leave on society. It also reflects the profound influences of Indigenous and African communities on Brazil’s culture and history—a legacy of resistance, resilience, and creativity.
The circular design emphasizes connection, community, and openness. It invites people to honor the traces of the past while actively shaping a fairer, more inclusive future.
Urucum and Terra Roxa
Urucum, the red dye used by Brazil’s indigenous peoples, symbolizes life, strength, and a deep connection to nature. Brazil’s red earth, shaped by iron oxide, represents raw authenticity and energy.
The chosen shade of red combines cultural depth and natural strength. It embodies the bond between humanity and the earth, adding warmth and vibrancy to the logo while visually anchoring it in Brazilian identity.
Color Palette
Fire
#4D0B00
Black Bean
#991700
Maroon Red
#EB2300
Urucum
#9FD0EF
Bean Red
#F6B5AD
Deep Rose
Earth
#603016
Bakers Brown
#974F30
Sienna
#BC7562
Terra Roxa
#DF9C86
Dark Salmon
#F5C5B2
Desert Sand
Nature
#215B1F
Dark Forest Green
#4EA93D
Green Pepper
#96CF81
Frog Green
#BBDFB4
Green Thumb
#E1F0E0
Light Rose Green
Ocean
#172045
Night Blue
#2B61B1
Sapphire Blue
#77BDE9
Denim Blue
#9FD0EF
Jeans Blue
#CCE5F5