Okaiyê

The name “OKAIYÊ” is a cultural fusion of the Tupi and Yoruba languages: „Oka“ means „home“ or „refuge“ in Tupi, and „Aiyé“ means „world“ or „earth“ in Yoruba. It symbolizes respect for Brazil’s diverse heritage shaped by Indigenous, African, and European influences.

OKAIYÊ e.V. is a space for Brazilian culture and migrant perspectives, promoting decolonial thinking, challenging colonial structures, and amplifying marginalized voices. The organization advocates for an inclusive, discrimination-free society and provides opportunities for cultural identity, empowerment, and creative collaboration at both local and global levels.

Client: Okaiyê
Services: Branding, Photography

Branding of Okaiyê

Circular fingerprint

The fingerprint represents identity, uniqueness, and the lasting impact OKAIYÊ strives to leave on society. It also reflects the profound influences of Indigenous and African communities on Brazil’s culture and history—a legacy of resistance, resilience, and creativity.

The circular design emphasizes connection, community, and openness. It invites people to honor the traces of the past while actively shaping a fairer, more inclusive future.

Urucum and Terra Roxa

Urucum, the red dye used by Brazil’s indigenous peoples, symbolizes life, strength, and a deep connection to nature. Brazil’s red earth, shaped by iron oxide, represents raw authenticity and energy.

The chosen shade of red combines cultural depth and natural strength. It embodies the bond between humanity and the earth, adding warmth and vibrancy to the logo while visually anchoring it in Brazilian identity.

Color Palette

Fire

#4D0B00

Black Bean

#991700

Maroon Red

#EB2300

Urucum

#9FD0EF

Bean Red

#F6B5AD

Deep Rose

Earth

#603016

Bakers Brown

#974F30

Sienna

#BC7562

Terra Roxa

#DF9C86

Dark Salmon

#F5C5B2

Desert Sand

Nature

#215B1F

Dark Forest Green

#4EA93D

Green Pepper

#96CF81

Frog Green

#BBDFB4

Green Thumb

#E1F0E0

Light Rose Green

Ocean

#172045

Night Blue

#2B61B1

Sapphire Blue

#77BDE9

Denim Blue

#9FD0EF

Jeans Blue

#CCE5F5

Gulf Blue